Innovations in crisis management: A comparative analysis of Brazil and Germany
The globalization process has created a market opportunity to expand service businesses and attend diverse niche markets. The development of technology, by its turn, democratized access to knowledge and digital communication worldwide. Through online platforms, the final customer has access to the newest services and products worldwide, and, therefore, market trends and technologies are changing faster. These factors combined have been challenging the business model to create innovative strategies to meet customers' needs and stand out among competitors.