This category will index the articles in the ISSN 2701-4924 of the German National Library

The Brazil brand with an S is back

A country brand seeks consistency of national and international reputation based on people's experiences – for competitive positioning. Many are the expectations in the mind or the behavior of each person about Brazil, its places, its citizens, and its products. The management of the place brand is based on the promise of the brand identity and the allusions of the brand image of the country, region, or city. This promise is planned and executed by the brand management, established so that the essential meanings of the brand name itself, its core attributes, characteristics, values, and culture prevail.

By Fabiana Mariutti|2023-04-04T19:53:25+02:00April 3rd, 2023|ISSN 2701-4924, Vol. 4 Num. 1|

Women’s Rights – A long way to go

The Charter of the United Nations, drafted in 1945, represents the foundational document of the United Nations (UN) and reaffirms the commitment to defend human rights, including the establishment of gender equality as a fundamental right. However, the promotion of women's rights required an extensive period and various strategies of political engagement with governments and international organizations in different spaces of discussion in the local and global political arena. In this process, gender issues were progressively incorporated into the global human rights agenda, following a specific visibility regime, according to the context and force configurations among the different political actors, with emphasis on the role of women themselves.

By Luiza Chamon Pardim, Claudia Pires de Castro and Helena Vetorazo|2023-03-13T12:07:40+01:00March 6th, 2023|Vol. 4 Num. 1|

Lula at COP 27: Prospects for Brazil’s foreign climate policy

Because of Luiz Inácio Lula da Silva's electoral victory on 30 October, it was decreed that Brazilian domestic policy should, after having gone off course, be taken again in the opposite direction. This means as the president-elect said in his victory speech, a project for Brazil opposite to that of Jair Bolsonaro's government. Lula's presence at COP 27 was marked by important bilateral meetings and a statement in which he made clear that the domestic change in his country would also be reflected in his foreign policy. The climate agenda, which was left out during four years of Jair Bolsonaro's government, will take a central role in the new government.

By Giovanna Rosário|2023-12-13T14:12:22+01:00January 20th, 2023|Editor's Choice, ISSN 2701-4924, Vol. 4 Num. 1|
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